For the Outdoor Voices T3 concept, we wanted to return to the brand's foundation, reflecting backward to excel forward.

I worked with the team to revisit our core mindset and how it translates to consumer, positioning, product, design, and color/print. I looked at the evolution of our consumers from the beginning and outlined our new consumers to help us diversify our product assortment and speak to the new scale of the business. Using the consumer concepts as north stars, I then worked to re-articulate our design principles and use them to create stories revolving around consumers and activity. The goal of this deck, as always, is to inspire the team and greater org to collaborate and create work that resonates within the brand all the way to the consumer.

Sketches by Zehra Naqvi, Design Director at the time

Final Prints by Sakura Bready, freelance print designer