Introducing Allbirds Apparel
A piece focusing on our post modern design references for print, color, and shape for the FA2016 collection.
“WHEN DESIGNING APPAREL, WE START WITH MATERIALS AND THE PROBLEMS WE WANT TO SOLVE, AND SUSTAINABILITY IS AT THE CORE. WE WANT OUR APPAREL TO CHAMPION THAT AND FEEL LIKE A GRADUAL DEVELOPMENT—OR “EVOLUTION”—OF NATURAL MATERIALS.”
“ALEXA DAY SILVA, OV’S EBULLIENT DESIGN DIRECTOR, SAID THAT SHE WAS NOT WORRIED ABOUT THE IMITATORS. ‘NO ONE’S LOOKING AT BIOMORPHIC DESIGN FOR INSPIRATION,’ SHE SAID. ‘AND WHEN PEOPLE KNOCK US OFF THEIR ORANGE IS TOO YELLOW, ANYWAY.’”
Introducing Outdoor Voices new outdoors collection, focusing on the Mega Fleece program.
“TECH SWEAT DEFINITELY HAS A DIFFERENT ‘HAND FEEL,’ COMPARED TO OTHER FABRICS THAT OUTDOOR VOICES CARRIES. ‘WE ADDED NYLON TO THE BLEND, SO IT’S COOL TO THE TOUCH, MORE LIGHTWEIGHT, AND SILKIER AGAINST THE SKIN,’ SHE (ALEXA SILVA) SAYS...”
“FOR DESIGN DIRECTOR ALEXA SILVA, THE GOAL WAS TO BLEND OV’S FEMININE AESTHETIC WITH THE NEEDS OF A PERFORMANCE APPAREL PIECE. ‘WE REALLY WANT TO KEEP THAT SPORTY BUT STILL FEMININE LOOK,’”
“INSTEAD, DESIGN DIRECTOR ALEXA SILVA WAS INSPIRED BY THE TEAM’S OWN INTEREST IN THE GAME. ‘A LOT OF US HAVE PLAYED TOGETHER...”
“... BRAND’S FALL 2017 LINE PULLED ITS COLOR STORY FROM THE WORK OF ITALIAN PHOTOGRAPHER FRANCO FONTANA. ‘THE LANDSCAPES APPEAR TO BE HARD-LINED ABSTRACT PAINTINGS THAT ECHO A LOT OF OTHER WORKS WE USE FOR INSPIRATION ...’”
“‘THE VENUS CROP IS A NICE COMPLIMENT TO OUR ATHENA, WITH THE SAME HIGH COVERAGE IN THE FRONT FOR A WIDE RANGE OF MOTION, BUT A MORE PLAYFUL BACK,’ ALEXA DAY SILVA, THE BRAND’S WOMEN’S DESIGN DIRECTOR...”
Featured as rep for Outdoor Voices providing advice on finding the right bra for your activity level and chest size.