For Outdoor Voices, print and color have always been a through line and identifier to fill a different space in the market. For spring 24, we wanted to bring back the joy in color, print, and tonal dressing rooted in storytelling. We executed this in the run collection by balancing artful prints with stripes and textures that supported the stories. The prints were inspired by the blurred landscapes from a run or driving on open roads in the southwest.
