For our fall collection for Hikerkind, we wanted to expand on the language and core program we had worked on together by adding cold weather layers and diversifying the bottom assortment. All while keeping their edge on style and focus on performance.
When we started, we worked to outline and define a design language and approach to the product. This helped be our north star and reference as we built and expanded the line.
When conceiving what a packable performance puffer would be for Hikerkind, we wanted to focus on how it can wear like your favorite vintage or designer puffer while also being high-performing and your go-to for backpacking and hiking excursions. Fit and silhouette were vital to making this a favorite piece in the customer's closet, steering away from the waisted puffers on the market while still retaining performance in fit. From there, it was all in the details, from the collaged quilting and fills to the bucket storage pockets and secure hidden pockets. We wanted this piece to deliver on a macro and micro scale.
In our continued effort to diversify the bottoms assortment for Hikerkind, we wanted to create our take on a more hybrid styling, durable pant with optimal storage. We landed on their now signature 8-pocket pant, inspired by elements of vintage workwear and climbing pants. We utilized the construction references from workwear for durability and climbing pants for storage. We also went with an updated barrel fit that feels contemporary and performs on the trail. Overall, we created something that felt wholly unique and a new signature for the brand.
As we built the fall collection, we wanted a foundational Merino base layer collection. For this, we knew the fabric would be the star. After rounds of searching and sampling, we found a blend that balanced performance, style, and durability. Once the fabric was landed, it was all about building out iconic classic silhouettes and being sure that the construction performed with flatlock seams and obsession over fit.
