Rapha x Outdoor Voices
I couldn’t be more proud about the incredible collaboration between two iconic brands! It was a shining example of what a partnership ought to be. We had the fantastic opportunity to combine Rapha's unbeatable expertise in performance cycling with OV's femme and expressive approach to design, along with a recreational mindset. The result? A collection that resonated with a whole new audience for both of us!
Over the course of two years, we embarked on inspiring rides, held brainstorming sessions, and worked hard on technical development. It was a journey filled with learning and growth for everyone involved. And let me tell you, the final collection we created brought us immense pride. We wanted to make sure it reflected the best of both brands while delivering something fresh and exciting.