For Fall 2018 we wanted to re-introduce techsweat with improved technical construction, and an updated design language.

I worked with the team on updating the waistband. Using bonded construction, and articulated pattern work to provide more support and keep it in place while you move. We also released the collection with engineered higher support bras, to fully outfit and solve for higher impact activity.

In updating the design language, I was looking at post modern references to highlight OV’s unique approach to activity through shape and color, which felt iconic to the brand. This inspiration resulted in seamlines and color relationships that emphasize the journey, not the destination. Activity For Fun.